The Crypto.com, a Singapore-based digital currency exchange, told the media on Wednesday that it had purchased a 2022 Super Bowl advertisement spot. After the October purchase of a Super Bowl advertisement spot by the trading platform, the firm is now following the exchange FTX.
Crypto.com tells the Press that the Exchange purchased a Super Bowl LVI advertisement
It is expensive to purchase an advertisement slot for the upcoming 56th Super Bowl. This event draws millions of viewers who tune in to see the NFL’s championship game. Recent statistics show that NBC Sports was running low on 30-second advertisement slots and sponsors have agreed to pay as much as $6.5 million for a slot this size. 2021, metrics show that the NFL’s Super Bowl attracted 96.4,000,000 viewers at the time.
Two crypto companies will advertise at the 56th Super Bowl LVI.
According to the Wall Street Journal (WSJ), Steven Kalifowitz, Crypto.com’s chief market officer, told the publication that the company has purchased an ad spot. Kris Marszalek, Crypto.com CEO, stated to the WSJ that his company strives to be a global brand and that the Super Bowl ad was a way for him to do so. Kalifowitz stated that Crypto.com is truly for everyone. He has also explained that he enjoys working in different sports to reach all people. “Super Bowl is just another step in that, where it’s as mass and as widespread as you can get.”
Following a multi-year agreement with the Los Angeles Angel City Football Club, Crypto.com announced the Super Bowl. The digital asset exchange also purchased the naming rights for the Los Angeles Lakers’ arena, which is now known as Crypto.com Arena. Crypto.com announced in July that it had partnered with UFC, a mixed martial arts promotion company. Crypto.com’s Super Bowl ad buy also follows a time acquisition by the digital currency exchange FTX.
Sam Bankman-Fried, CEO of FTX: ‘There is no bigger, more mainstream event to share a message’
FTX has been involved in a lot of sports-related partnerships. The exchange also acquired the naming rights for the NBA’s Miami Heat arena. Bloomberg was told by Sam Bankman-Fried, chief executive officer of FTX, that there was no better event to spread a message. Bankman-Fried stated that the Super Bowl advertisement acquisition motivation was to buy “the scale of audience that the Super Bowl reach,” Bloomberg’s Katherine Greifeld said at the time.
Greifeld was further informed by Bankman-Fried that “our message throughout the year has been that cryptocurrency is safe, accessible and ready for mainstream,” Bankman Fried added. “We invite everyone to try it, and are here to support them in their journey. The Super Bowl is the best event to spread a message like that. It seems that Crypto.com executives feel the exact same way Bankman-Fried feels and are following the same pattern.
This story contains tags
2 crypto ads, advertisement slots, Angel City Football Club. Crypto.com, Crypto.com advertisement spot, Crypto.com Arena. Crypto.com exchange. FTX Exchange.US. Katherine Greifeld. Kris Marszalek. Sam Bankman-Fried. Steven Kalifowitz. Super Bowl, Super Bowl ad buy, Super Bowl LVII, UFC
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Jamie Redman, a Florida-based financial journalist and news lead at Bitcoin.com News, is Jamie Redman. Redman has been an active participant in the cryptocurrency community since 2011.. Redman is passionate about Bitcoin, open-source codes, and decentralized applications. More than 4 ,900 articles have been written by Redman since September 2015, about disruptive protocols that are currently emerging.
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