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Adidas Originals reaches second spot on OpenSea rankings with debut NFT collection

In a collaborative NFT project, Adidas Originals, gmoney, Bored Ape Yacht Club and PUNKS Comic make $43 million in 72 hours.

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Adidas Originals reaches second spot on OpenSea rankings with debut NFT collection

In its debut weekend, the first NFT from Adidas Originals’ “Into the Metaverse” project has generated 11,391 Ether (ETH), worth over $43 million, on OpeanSea. This collection is ranked second in terms of trading volume after Takashi Murakami’s Clone X collection and RTFKT’s Takashi Murakami collection.

In collaboration with Bored Ape Yacht Club, PUNKS Comic and gmoney, Adidas Originals co-created one digital asset and put up 30,000 copies of the same item for sale on Dec. 17. Almost 20,000 copies of the Phase 1 NFT have been sold so far.

Related: Adidas Originals to launch debut NFT collection

According to the company, $15.5 million was made during the Early Access mint that had to pause and restart after several hours due to technical issues with Mutant Ape Yacht Club not being able to mint.

This NFT is not a collector’s item but an access token that provides its owner with exclusive access to virtual wearables in the Sandbox gaming metaverse and the ability to redeem corresponding physical products in 2022.

In the metaverse, challenging the impossible is the reality. Friday’s landing in Web3 was marked by one of the most popular NFT drops ever.

1/10

— adidas Originals (@adidasoriginals) December 20, 2021

Related: The NFT world is gradually bridging the gap between niche and mainstream

Owners of the NFT could also receive a physical version of the PUNKS Comic Issue 2: X Marks the Drop, a graphic story about all the characters in the collection. You can also purchase the comic separately on PUNKS Comics’ OpenSea profile. PUNKS Comic’s developer group Pixel Vault took a portion from the OpenSea sales and donated it to the PUNKS community treasure.

After tweeting about a partnership with Coinbase and showcasing its own Sandbox land plot, Adidas has firmly planted its sneakers in the metaverse with the success of its exclusive NFT drop. Rival Nike has also expanded its digital footprint by partnering with the virtual sneakers and collectibles brand RTFKT, the top trending OpenSea collection at the time of publication.

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Henry Hicks
Henry Hickshttps://nonfungibletalk.com
NFT and Crypto Enthusiast. Loves Travelling and Exploring the Metaverse!
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