Swiss luxury watchmaker, Franck Muller today, July 20, announced it is releasing a collection of digital wearables and physical watches on the Binance NFT marketplace. To be sure, Franck Muller has already marked their presence in the Web3 space, with the launch of its Bitcoin watch in 2019. As part of its latest initiative, the luxury brand will launch ‘Mystery by Franck Muller’ generative NFTs on July 27, 2022.
Here’s all you need to know about Franck Muller’s NFT collection featuring digital wearables:
What is Franck Muller’s NFT collection?
Essentially, ‘Mystery by Franck Muller’ is a reward-packed, exclusive NFT Mystery Box collection. The NFT holders can expect amazing rewards, including physical Franck Muller watches and metaverse wearable NFT watches. Access to exclusive events is also possible.
What’s more, collectors who get 10 or more Mystery Boxes will get a whitelist spot in the future avatar collection from the brand. Lux-Club members have access to the avatar, which is also available as an NFT avatar.
To bring the Mystery Box NFTs to life, the luxury brand has partnered with Binance NFT. The NFTs are available in four editions: Normal (N), Rare(R), Super Rare [SR], and Super Super Rare [SSR]. The NFTs will go on sale on the platform on July 27.
Binance NFT to host unique auction
Apart from the Franck Muller Mystery Box NFTs, Binance NFT is also auctioning Franck Muller’s one-of-a-kind artwork of Aoki Sloane. According to the Franck Muller website, “Aoki is a soldier of peace fighting the Harakuma warlords which threatens the growing Metaverse.”
An official press release describes the watch as “a beguiling piece of watchmaking art, laden with intent. The sapphire crystal case gives way to the intricate skeletonised movement, where the bridges and pillars of a traditional tourbillon have been turned into an elliptical circle.”
The Franck Muller auction will coincide with the Mystery box drop on July 27 on the Binance NFT Marketplace.
About Franck Muller
A luxury Swiss watchmaker, Franck Muller is famous for creating unique pieces, bold designs, and extraordinary complications. The brand’s foray into Web3 has allowed it to bring its innovations to NFTs and real-world experiences.
Famously, Franck Muller developed the world’s first functional Bitcoin watch. Vanguard Encrypto is a limited edition watch that features a QR code laser-etched for a public address. The QR code can be scanned to deposit Bitcoins and to check account balances. To store the private key, the watch came with a USB stick.
The brand has also been present at metaverse events such as the Decentraland Fashion Week held early this year. Franck Müller is clearly establishing its position in the Web3 space with its new NFT collection.
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