French soccer star Kylian Mbappe has become the latest to venture into the NFT space. Paris Saint-Germain FC’s player Kylian Mbappe has become an investor and ambassador for Sorare, a fantasy football platform that uses NFT. This is also the first time Sorare has signed a player ambassador. Here’s all you need to know about Sorare signing Kylian Mbappe:
About Sorare signing Kylian Mbappe
Sorare first announced it is signing the PSG forward, Kylian Mbappe last week. With this, Mbappe joins athletes Serena Williams, Gerard Pique, and Rio Ferdinand, who have all invested in Sorare.
“Kylian is becoming our exclusive, long term Ambassador as well as a major Investor,” tweeted Sorare founder, Nicolas Julia. Together, we will bring Sorare to millions. Kylian will accelerate our mission to unite sports fans across the globe around a player-owned gaming experience.”
“Kylian is more than a football player,” Nicolas further wrote. He is a global icon with strong values and he will help underprivileged groups start their businesses and learn about web3. Together, we’ll help underprivileged groups start their businesses and learn about web3.”
He added that Sorare and Kylian Mbappe will provide training, conferences, as well as a “special diploma” for IBKM. Mbappe’s charity, IBKM (or ‘Inspired by KM’), educates and supports youth from low-income backgrounds to achieve their dreams. A Mbappe NFT will be auctioned by Sorare for charity.
Sorare NFT sales soar
Soon after onboarding Kylian Mbappe as an investor and ambassador, the sales of Sorare NFTs have significantly gone up. To explain, in the past 24 hours alone, Sorare NFT sales are up by 312. 67% (at the time of writing), according to CryptoSlam.
In the time period, Sorare’s sales crossed $3 million, the highest for any NFT project. CryptoPunks is second with just over $2 million in sales. NBA Top Shot, on the other hand, is in the third position after generating over $765,000 in the past 24 hours.
In terms of the past seven-day sales as well, Sorare’s numbers are soaring. With over $6.5 million in sales, it currently ranks fourth. It is clear that signing Kylian Mbappe, a top football player, has already done wonders for the platform.
Founded in 2018, Sorare is an NFT-base fantasy football game that allows customers to buy, sell, trade, and manage virtual football teams using NFTs. Users must first purchase the NFT player cards for the players they wish to play in their virtual football team. These cards allow users to build their weekly lineups. The users are able to sell their cards in secondary markets and retain full ownership of their cards.
Currently, Sorare has signed over 250 international football teams. Moreover, it claims to have over 2 million users, raking in over $346 million in all-time sales. Last September, the platform also raised $680 million in Series B to reach a $4.3 billion valuation.
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