Lacoste, a French clothing brand, has just launched its first NFT project.
About the Undw3 NFT collection
The crocodile NFT collection, limited to 11,212 pieces, refers to the iconic Lacoste Polo shirt L1212. Catherine Spindler, chief brand officer at Lacoste, commented on the company’s web3 venture. “UNDW3 attests that we desire to accompany decentralisation driven Web3 and bears witness the power of our brand: To bring together our communities around the crocodile and to connect cultures around it, Spindler said.
Lacoste & web3
With the release of its NFT project Undw3, Lacoste aims to bridge the physical and digital realms of retail. The brand stated on Twitter that holders have the opportunity to influence the brand’s future through the purchase of the new NFT. In addition to the super-cool NFT, Undw3 holders can join a Lacoste fan group and receive digital and physical benefits. It is clear that Undw3 has been a success. The first drop, which took place on 14 June, is already sold out. What’s more, the clothing brand’s DAO already has 8577 members. We can assume that Undw3 will only be the beginning of Lacoste’s ventures into web3!
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