Iconic ex-English Premier League footballer David Beckham is now a global brand ambassador of the DigitalBits blockchain. He has also launched his own range non-fungible tokens (NFTs).
Beckham will release a series of NFTs and “other Blockchain-based digital assets,” according to the brand ambassador announcement, with minting taking place on the DigitalBits blockchain.
— DigitalBits (XDB) (@DigitalBitsOrg) March 24, 2022
Beckham said the NFT collections were an “opportunity to create new experiences for my fans online.” According to DigitalBits, Beckham has a following of over 138 million, with an annual impression rate that surpasses nine billion across Instagram, Facebook and China-based social media platforms Weibo and Douyin.
Crypto companies, in particular crypto exchanges, are ramping up partnerships with sporting teams and icons in a marketing effort to target mainstream consumers.
CoinSpot launches NFT marketplace
Australian-based crypto exchange CoinSpot announced the launch of its new in-app NFT marketplace, allowing users to purchase digital art using a selection of cryptocurrencies such as Bitcoin (BTC), Ether (ETH), Cardano (ADA) and others. CoinSpot initially will only list a few NFTs, such as those from Bored Ape Yacht club. However, more collections will be added in the coming months.
Gary Howells is the chief product officer of CoinSpot. He stated that it was designed to make buying an NFT easier and to charge lower fees than other marketplaces.
Snoop and Wiz drop music for ApeCoin holders
American rap artists Snoop Dogg and Wiz Khalifa have released a special project consisting of eight tracks sold as NFTs, featuring a theme tune for the Bored Ape Yacht Club.
— Snoop Dogg (@SnoopDogg) March 24, 2022
The collection, titled “Ape Drops 03: An 8th” can be minted through Manifold. Each track is available to purchase exclusively using ApeCoin (APE) with prices ranging from 12 to 15 APE, or $155 to $195 res.
Snoop dogg and Wiz Khalifa each own Bored Ape NFTs. They are used as their profile photos on Twitter. Snoop is active in the crypto space and recently released 10,000 playable avatars and a “SnoopVerse” in partnership with The SandBox metaverse.
Liverpool FC partner with Sotheby’s
English Premier League football team Liverpool FC announced its debut NFT collection in partnership with New York-based auction house Sotheby’s.
— LFC Heroes Club (@LFCHeroesClub) March 24, 2022
The collection features two series with 24 artwork NFTs each, featuring a player on the team. The “Legendary” collection will be open for auction and sold to the highest bidder, and the “Hero” collection sold at a more accessible price of $75.
Other Nifty News:
The United States Department of Justice arrested “Frosties” founders Ethan Nguyen and Andre Llacuna on wire fraud and money laundering charges for allegedly carrying out an NFT rug pull with the “Frosties” NFT project. If found guilty on both charges, the pair face up to 40 years in prison.
One of Vanuatu’s islands is being built as the new capital for crypto. The project, called “Satoshi island”, is selling plots and “citizenships” to the island in NFTs. While the whole economy will be powered by cryptocurrencies and blockchain technology, it’s being called “Satoshi Island”.