Cointelegraph has had a lot of nonfungible token (NFT) related news this week from pop culture to sports and gaming. Below is a roundup of stories you don’t want to miss.
Pepsi and VaynerNFT team up
Pepsi launched their Mic Drop genesis NFT collection made up of 1,893 generative style NFTs on the Ethereum blockchain. The number commemorates the year Pepsi was born. Consumers will only have to pay gas fees, and to ensure more manageable fees, Pepsi implemented a waitlist process from now until Dec. 14.
In homage to the brand’s history, the design of the NFTs are grounded in variations of a microphone visual and inspired by iconic Pepsi flavors including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar and more.
The Pepsi Mic Drop NFT collection was designed by and created with VaynerNFT, a consultancy under the umbrella of the VaynerX holding company. Gary Vaynerchuk, CEO of VaynerNFT told Cointelegraph, “NFTs will change the culture of value creation forever This is an exciting moment for the brand to build loyalty and bring immense value to its community and fans.”
Additionally, Pepsi is implementing a carbon offset program for the launch of the Pepsi Mic Drop NFT to ensure a net carbon footprint of zero.
1inch and Parts of Four drop Mystery Box
A joint collection of magic and industry by 1inch and Parts of Four will debut as a Mystery Box drop on the Binance NFT Marketplace on Dec. 13. In total, 22,000 NFTs with 31 versions will be minted across seven levels of sophistication and offered at 25 Binance USD (BUSD) each.
Based on the Parts of Four catalog, the NFT collection of digital jewelry employs an alchemy-based NFT approach. The collection will also be part of a game focused on acquiring and forging rare wearables across P4’s upcoming Greater Metaverse.
The P4 metaverse expansion will begin with an ERC-20 community token, P4C and then toward an NFT platform running on the Binance Smart Chain, or BSC. The Parts of Four ecosystem plans to promote interaction with the physical world via embedded tech, AR and bi-directional swaps via the P4 platform.
Tom Brady drops Origins NFT collection for the holidays
The Tampa Bay Buccaneers quarterback Tom Brady released a 16,000 collectible set on his Autograph NFT platform called “Live Forever: The Tom Brady Origins Collection.”
This collection that represents memories from the beginning of his football career includes a resume he created prior to his 2000 draft selection, a stopwatch, cleats, a jersey from the NFL combine and more.
This is why we started @Autograph, to turn memories into collectibles that people can hold onto forever. The Origins Collection arrives today for pre season access pass holders and Thursday for everyone else…be ready LFG!! pic.twitter.com/TEGfSNjqIl
— Tom Brady (@TomBrady) December 7, 2021
The catch, however, is that the NFTs will be a mystery at the time of purchase until Dec. 14, when token owners can unlock them to reveal a collectible in 1 of 5 possible styles and tiers of rarity.
Tezos x Pantone Color of the Year initiative
Pantone, the global color authority, has chosen the energy-efficient Tezos blockchain to release the Color of the Year 2022 through a digital collection as NFTs.
PANTONE 17-3938 Very Peri, is the Pantone Color of the Year selection for 2022. This year marks the first time a color has been created specifically for Pantone’s color of the year designation. Paris-based multidisciplinary artist, Polygon1993, will create artworks inspired by this periwinkle shade to develop a digital representation of the color.
Pantone announces an exploration of the digital art world with #Tezos x Pantone Color of the Year initiative.
The initiative illustrates how color trends in the digital world are being manifested in the physical world and vice versa. pic.twitter.com/hM5fdBOY8E
— Tezos (@tezos) December 9, 2021
Other Nifty News
French gaming giant Ubisoft Entertainment SA is facing backlash from the gaming community after launching its new NFT platform Ubisoft Quartz. Ubisoft’s YouTube video introducing its NFTs got a 96% dislike ratio.
Virtual land sales in the metaverse have been dominated by NFT sales since the beginning of December, reaching over $300 million. Of that total, almost a quarter has been for digital land in The Sandbox metaverse, outpacing all other items, art and collections.