HomeNFT NewsTiffany & Co. Tiffany & Co. Reveals NFTs for CryptoPunk Holders--50K each!

Tiffany & Co. Tiffany & Co. Reveals NFTs for CryptoPunk Holders–50K each!


Yesterday, July 31, luxury jewelry brand, Tiffany & Co. announced its first NFT collection–NFTiff, targeting CryptoPunk holders. The NFTs allow holders to obtain a pendant with a gemstone and diamond encrusted. Priced at a whopping 30 ETH each (about $50,000 at the time of writing), there is a total of 250 NFTs in the collection. Let’s take a closer view at the Tiffany & Co. NFT Collection.


Tiffany & Co. CryptoPunk NFT pendant
Tiffany & Co. has forayed into the NFT space with its first collection! Credit: Tiffany & Co.

NFTiff: What is the Tiffany & Co. NFT collection?

“We’re taking NFTs to the next level,” Tiffany & Co. tweeted yesterday. NFTiff converts your CryptoPunks NFT into a custom-made pendant by Tiffany & Co. artisans. You’ll also receive an additional NFT version of the pendant.”

According to its website, NFTiffs feature a collection of 250 digital passes from Tiffany & Co. After minting, CryptoPunk holders can redeem the pass for a custom-designed pendant as well as an NFT digital artwork resembling the jewelry design. The pendant was designed and crafted by Tiffany & Co. craftsmen. It will be inspired by the holder’s CryptoPunk.

The pendant will be made in 18k rose or yellow gold, with at least 30 stones, including gemstones and/or diamonds. Actually, the brand will convert 87 attributes and 159 colors on the Punks to the most similar gemstone or enamel color.

Where can you buy the Tiffany & Co. NFTs?

Anyone who holds a CryptoPunk and is above 18 years of age is eligible to mint a maximum of three NFTiffs. The sale will start at 10: 00 AM EST on August 5, with each NFT costing 30 ETH. The NFTiff website allows users to mint their NFT.

Once minted, collectors will have until 9: 00 PM EST on August 12, 2022, to redeem their NFTiff. To redeem their NFTIFF, collectors will need to visit the official website and follow these instructions.


Tweet about NFTiff, Tiffany & Co. NFT
NFT Twitter was flooded with mixed reactions!

NFT Twitter reactions

The NFT announcement from Tiffany & Co. received mixed reactions from the NFT Twitter community. Zeneca, a popular NFT influencer, was one of the people who praised this initiative.

“This is actually a really excellent way to enter the NFT space. Zeneca tweeted that it was very much “on brand”. “Lots of people hate Tiffany’s and think they’re overpriced…But there’s clearly a market for them — and this suits that market.”

Meanwhile, Moonbirds founder, Kevin Rose wrote, “This is a bold move for @TiffanyAndCo, and even if it’s outside of your price range, it’s a huge win for NFTs. This is one of the top luxury/jewelry brands in the world…it’s a big deal and brings in new interest on both sides of the fence.”

On the other hand, Satvik Sethi called the move a “corporate cash grab”. They added, “If Tiffany & Co. wanted to use NFTs/Blockchain, they could’ve integrated the technology in their supply chain to authenticate products, they could sell NFT gated physical experiences for physical buyers…”

To be sure, Tiffany & Co. first experimented with Punk-inspired jewelry in April. At the time, the brand’s vice president, Alexandre Arnault flaunted a rose gold and enamel pendant based on his CryptoPunk #3167.


All investment/financial opinions expressed by NFTevening.com are not recommendations.

This article is educational material.

As always, make your own research prior to making any kind of investment.

Reethu Ravi is a journalist based in India, covering environment, sustainability, tech and innovation. She can often be found catching up with the latest developments in tech when she is not reading a book. She is a journalist and naval architect who loves to bring stories of innovation and change to the forefront.

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Henry Hicks
Henry Hickshttps://nonfungibletalk.com
NFT and Crypto Enthusiast. Loves Travelling and Exploring the Metaverse!
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