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HomeNFT NewsUbisoft launches NFT initiative with in response to fan backlash

Ubisoft launches NFT initiative with in response to fan backlash

Ubisoft’s first venture into nonfungible tokens was met by significant backlash from gamers. It now pursues “dynamic NFTs” through

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Ubisoft pursues NFT initiative with following fan backlash

Earlier this year, gaming giant Ubisoft joined the network as a core channel node operator after the blockchain-based storage and computing startup became a part of Ubisoft’s Entrepreneurs Lab. announced Tuesday that it will provide a decentralized storage solution to Ubisoft Quartz to allow the incorporation of nonfungible tokens (NFTs), into Ubisoft’s AAA gaming games.

— Network (@aleph_im) December 21, 2021

Players can acquire dynamic NFTs called Digits on Quartz which will be used by Ubisoft in their Tom Clancy Ghost Recon Breakpoint video game. Digits can be used in-game by players. They can also be put on the Objkt and Rarible marketplaces for other buyers. Public access will be made to the metadata and history of each item.’s technology enables players to see the names and achievements of previous item owners, as well as item descriptions and videos. The advantages of’s system includes securely storing the NFT metadata on a fully decentralized storage network of over 70 nodes, allowing all NFT ownership to be tracked on the Tezos blockchain.

Ubisoft and claim they are working together to challenge traditionally static NFTs and enable the creation of dynamic NFTs with metadata that evolves as they transfer from player to player.

Didier Genevois, Ubisoft’s blockchain technical director, said players need to actually own their Digit in order to fulfill the technology’s promise. He said that was crucial in helping us decentralize Digits’ video assets and metadata storage.

Related: Ubisoft will seek to invest in and create blockchain games

Cointelegraph previously reported on the backlash that Ubisoft received when it first announced its foray into NFTs. Ghost Reckon was unhappy with Ubisoft’s announcement of its foray into NFTs.

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Henry Hicks
Henry Hicks
NFT and Crypto Enthusiast. Loves Travelling and Exploring the Metaverse!


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