After a failed attempt to buy English football team Bradford City F.C., in December 2021, WAGMI United — an innovative Web3 brand utilizing blockchain mechanics and the global sporting culture — has announced the acquisition of English fourth-division team Crawley Town Football Club.
Founded in 1896, the West Sussex club known as the Red Devils endured a turbulent existence both on and off the playing field, or pitch. There have been many triumphs, including two league-winning promotions and four standard promotions. Seven cup trophies were also awarded — four of which was the Sussex Senior Challenge Cup. This provides fans with positive memories, but incidences like the 2006 administration following the transition to fully-professional status balance the fortunes.
The team is currently placed 13th out of 24 in the English Football League Two, also known as the Sky Bet League Two. For more information on Crawley Town as well as the historical significance of English football, Crawley Football Club was established before the emergence of European heavyweights like Italy’s Juventus F.C. in1897, Spain’s F.C. Barcelona in 1897 and seven-time Champions League winners AC Milan in 1899.
WAGMI UNITED COMPLETE TAKEOVER OF CLUB
Crawley Town Football Club can today confirm that investment group WAGMI United LLC have purchased Ziya Eren’s controlling shares of Crawley Town Football and Social Club Limited. #TownTeamTogether
— Crawley Town FC (@crawleytown) April 7, 2022
Cointelegraph’s tech writer Tom Farren sat down with Preston Johnson, co-founder of WAGMI United, and new co-chairman at Crawley Town for a deeper conversation about the club’s motivations and appeals, and how they envision integrating Web3 mechanisms.
Johnson expressed his respect for the club’s history and roots.
Enquiring as to how they envision the process of unifying the existing predominately-physical football community of Crawley Town with the global technological ecosystem of Web3, Johnson revealed that “it’s our priority to make sure that you have the best team possible and, when you go to the stadium in person, you have the best experience possible.”
He continued on to say that to achieve such goals, “we do need to also bring in a bunch of new fans from all around the world and get them invested as well, and that’s what we’ll be doing with NFTs and the Web3 component.”
“Ultimately, we want all of our fans — from new and existing fans to local and remote fans — to have a voice in how the club is run and feel it represents them and their community.”
WAGMI United is an avant-garde investment organization in the United States founded by Preston Johnson and Eben Smith, two renowned figures within the nonfungible token (NFT) landscape. Johnson is known as the co-creator of “Pixel Vault” and “PunksComics” — the latter of which has traded 23,600 Ether (ETH) on OpenSea — and Smith as the founder of Digital Collectibles Agency. Their overarching goal is to transform Crawley Town’s successes by combining the cultural dynamics of social networking and emerging technologies in the Web3 sphere, such as blockchain transparency and digital fan tokens with traditional business operations that are common throughout the sporting sector. A number of successful entrepreneurs, including Gary Vaynerchuk, will serve as advisers to WAGMI United in support of the footballing endeavour.
After donating an initial 10,000 Great British pounds to the Crawley Town Community Foundation, the organization announced its inaugural NFT collection in partnership with Pixel Vault to be launched on May 7.
Speaking with high expectations for the upcoming NFT partnership with WAGMI United, founder of Pixel Vault Sean Gearin stated that “I believe we can come together as a community and utilize the powerful force that is Web3 to help create a positive change in the sports landscape.”
— Pixel Vault (@pixelvault_) April 7, 2022
The newly-appointed founders have issued a bold pledge to orchestrate a fan vote to decide on their future role within the club if they do not achieve the blueprinted success of “earning promotion to League One by the end of their second season in charge.” In their eyes, the probability of promotion during that timeline as we currently stand is 50%. Johnson refused to reveal WAGMI’s plans regarding possible adoption of a decentralized autonomous organisation (DAO). Johnson did however confirm that current season ticket holders would be given priority access to any voting mechanism.