Thursday, May 19, 2022
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Walmart is serious about the metaverse

Walmart seems to be ready for a leap into metaverse. According to CNBC, recent trademark applications suggest that Walmart is planning to create its own NFTs as well as cryptocurrency.

CNBC reported that the retail giant filed several trademarks in December th. This indicated plans to sell virtual goods including electronics, toys and appliances as well as apparel, home decor, sporting equipment, apparel, and other items. CNBC reports that the application includes a mention of allowing customers to purchase and sell NFTs as well as a digital currency. Another application describes possible “physical fitness training services” as well as classes in the field health and nutrition that could be held in AR and VR. The company filed a separate application for the right to use its name and logo in VR or AR.

Bloomberg reported that Walmart filed trademarks for “Verse to Store,” “Verse to Curb” and “Verse to Home.” This suggests that Walmart is working on a virtual shopping experience. It’s possible that it won’t look the same as the one developed for the company in 2017).. Some of the filings can be accessed publicly on the US Patent and Trademark Office site. The Trademark Electronic Search System, (TESS) allows you to search for “Walmart”, or “Walmart Connect”.

Walmart spokesperson Carrie McKnight stated that Walmart is constantly exploring new technologies to shape future shopping experiences. “We don’t have any further information at this time, but it is worth noting that we routinely file trademark applications in the innovation process.”

Walmart published a job posting last August for a cryptocurrency product specialist. This was one of Walmart’s first indications of its growing interest in the metaverse. Other retailers are also participating in the metaverse movement, including Nike, Adidas, Gap, and Gap, which is selling its Into the Metaverse NFT Collection.

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Henry Hicks
Henry Hicks
NFT and Crypto Enthusiast. Loves Travelling and Exploring the Metaverse!


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