YouTube group Yes Theory just announced a new NFT initiative that will allow them to fund the release of their feature film “Iceman.”
Who is Yes Theory?
Yes Theory is a digital brand built around a YouTube channel founded by Thomas Brag, Ammar Kandil, Matt Dajer and Derin Emre. Yes Theory’s core value is to say “yes” when you need to get out of your comfort zone to have a happier life. What began as a YouTube channel expanded into a brand with a global audience of more than 10 million people.
About Project Iceman
Yes Theory set out to create the most impactful documentary ever made on YouTube. The Yes Theory team recognized the power of the community and decided to make their first feature-length movie. Their subject? Anders Hofman, an athlete who wanted an Ironman distance triathlon in Antarctica.
After successfully completing their mission in Antarctica, the crew returned home on March 14, 2020 – the day of global lockdown. The team pitched to global streamers for one year. The team was able to secure a $1. 25 million deal with (arguably) the world’s largest streamer. The team rejected the money because accepting it would result in losing control of the project. They decided to make the crowdfunding idea more personal and give backers a greater sense of ownership. NFTs are the answer.
Yes Theory NFTs
On April 17th, the YouTubers announced they will be dropping 10,000 Limited Premiere Tickets and 226 NFTs corresponding to every kilometre of the Iceman. They will have complete creative control and can release the film at their own pace. The NFTs have been designed so that anyone can participate, even those who don’t have the money.
There are 4 tiers, which are: The World’s Coldest Movie Ticket (priced at $50), the Ice Squad (priced at $1,500), The Owner’s Table (priced at $15,000), and a one-of-one titled The Executive Producer, which will be auctioned.
The backlash against Yes Theory NFTs
Ammar Kandil from Yes Theory and Anders Hofman responded to the NFT backlash by releasing a video on Yes Theory’s sister channel “Seek Discomfort”. They first spoke out about the environmental impacts of their NFTs. Each NFT sends three emails per day, according to Polygon. They will also offset the environmental impact of their NFTs. They clarified that they don’t require a cryptocurrency wallet to purchase their NFT. They want to make NFTs as easy as possible. They want the community to support them, without needing to learn new technology. They stated that buying these NFTs is just as easy as an online order.
Both Kandil, Hofman stated that this project is not for profit. The money raised will be used for post-production and to ensure that the film is released at its best.
The Youtuber Collective is now part of a group of highly acclaimed creators who have chosen to use NFTs to make their films freely available. In fact, more and more filmmakers are viewing NFTs as the antithesis of film industry gatekeeping.
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